![]() Right now, 70% of the emails you receive are laced with secretive trackers that send information back to their handlers-have you opened the email, when and how often where were you when you read the content and what device were you using. All this data feeds the nefarious algorithms that manipulate what you buy, think and do. ![]() MORE FROM FORBES Apple iMessage Soundly Beaten By Stunning WhatsApp Update By Zak DoffmanĪccording to security researcher Mike Thompson, secretive mail tracking “has become a reality we now live with, where we have to accept to some extent that our privacy was washed down the river a long time ago. The new feature helps prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” How do we deal with it? Ban email providers from rendering this content? Not gonna happen.”īut with iOS 15, Apple’s new Mail Privacy Protection will at long last “stop senders from using invisible pixels to collect information about users. If you’re in any doubt as to the impact this will have, then take a look at the marketing trades and their response to what’s coming. Mail tracking was seen as a defense against App Tracking Transparency, to recover some value from iOS users. But Apple is now slamming that door tight shut as well. Remote Images Apple warns, “emails may include hidden pixels that allow the email's sender to learn information about you. Email senders can learn when and how many times you opened their email, whether you forwarded the email, your IP address, and other data that can be used to build a profile of your behavior and learn your location.”Īs soon as you open an email, information about your activity can be collected by the sender without transparency and an ability to control what information is shared. “Using/abusing pixel tracking for location tracking is in my mind over the line,” says Cyjax CISO Ian Thornton-Trump. “I think it’s an overreach and hard to justify in terms of collecting data under GDPR/PECR. Is collection of my location relevant to the goods or services being offered? Maybe.
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